Using Twitter’s Lead-Gen Card to Recruit Beta TestersPosted: December 18, 2013 | Author: Hilary Mason | Filed under: blog | Tags: email, hack, twitter | 12 Comments »
It turns out that it’s pretty easy to co-opt Twitter’s Lead Generation card for anything where you want to gather a bunch of e-mail addresses from your Twitter community. I was looking for people willing to alpha test a little side project of mine, and it worked great and didn’t cost anything.
The tweet itself:
Love tech discussion but looking for a better community? Help me beta test a side project! https://t.co/H3DYjbCy19
— Hilary Mason (@hmason) December 12, 2013
I created it pretty easily:
- First, go to ads.twitter.com, log in, and go to “creatives”, then “cards”.
- Click “Create Lead Generation Card”. It’s a big blue button.
- You can include a title and a short description. Curiously, you can also include a 600px by 150px image. This seems like an opportunity to say a bit more about what you’re doing.
- You also need to configure a fallback URL, which is where people will go if they don’t have a Twitter client capable of the one-click signup. I used a Google form, which let people give me their e-mail addresses directly.
And that’s it! Tweet enthusiastically, then wait patiently, because if you don’t integrate your Twitter card with your CRM, you have to wait ~24 hours for the download link to appear in the Twitter cards manager. The resulting CSV looks like this:
Timestamp,User id,Name,Twitter handle,Email 2013-12-12T23:36:05,774485611,Robots Rule,RobotzRule,firstname.lastname@example.org
A little bit of awk later and I had a list of e-mails ready to go. I ended up getting 49 responses through the Google form and 197 through the Twitter card. It was easy and I’ll definitely do this next time I need to collect people’s e-mail addresses for a project.