Why Google Now is AwesomePosted: March 23, 2013 | Author: Hilary Mason | Filed under: blog | Tags: google | 12 Comments »
Google Now is an extension to Google’s Android search app that uses all of the data that Google has about you along with what it can guess about your current context to present the information it thinks you need when it thinks you need it.
It’ll tell you to leave a bit early to make your next calendar event because of heavy traffic, or that it’s a friend’s birthday, or that there’s a cool cafe nearby where you are.
I think it’s amazing.
It’s amazing because this is the first Google product that takes ALL OF THE DATA that they have about us and actually makes it useful for us. Not for advertisers.